Wise Words from Maggie Franklin on How To Find A Nail Tech in your Town - A GOOD Nail Tech
Borrowed from Maggie Franklin. Shared by Perfect Ten Nail Enhancements, and Now here with you. Finding a Good Nail Tech in Your Town
How many times have I run into someone who tells me that where they
live there AREN'T any nail salons where English is the primary language,
or that there AREN'T any nail salons where they live that disinfect,
use top notch products, etc.
Look folks, this just isn't true.
I spend hours online networking with other professionals who are
constantly saying that they are having a hard time building a clientelle
because the consumers in their area don't CARE about a clean salon, or a
nail tech who speaks English, or uses high end products and offers high
end services... So, how is it that Group A can't seem to find Group B?
Here are some things to think about next time you go looking for a good nail tech:
A. If you want clean, professional, knowledgeable, and talented-- it's going to cost you.
There is a REASON that some nail techs charge $65+ for a set of pink
and white acrylic nails when there's a salon on every corner with a
banner on the window advertising a new set for $19.99. These two
services are no more the same than a Hyundai is the same as a Mercedes
I do not understand how people who know the difference
between the clothes at Walmart and the clothes at Holt Renfrew can't
seem to make the same connection between a 20 dollar set of nails and a
65 dollar set? --and believe me! I'm using that $65 figure as a baseline
for an upscale set of nails. Depending on where you live, a high end
nail tech might charge anywhere from $50 to $150 for a set of nails!
According the newest data available (Nailpro Essentials, 2008) the
AVERAGE PRICE for a new set of tips with overlays is $41 in the U.S. And
the AVERAGE PRICE for a new set of Sculptured Pink and White Acrylics
is $48. If you are paying considerably less than that, you are receiving
considerably less than average work-- and considerably more than that
typically represents considerably higher than average work.
Some adjustments need to be made to account for what might be "average"
in your area, of course and there are always some exceptions to the rule
on both ends of the spectrum-- but I trust you aren't stupid and can
figure that much out for yourself.
B. Once you come to terms
with the fact that you aren't going to be able to get really GOOD nails
for the cost of a McDonald's happy meal, you'll need to come to terms
with the fact that you are going to have to schedule an appointment if
you want some quality time with a quality nail tech.
business the old fashioned way; we develop a relationship with our
clients. We like to know who's coming in, we like to make sure we have
reserved the appropriate amount of time needed to do your nails the way
you like them, we learn your name, we want to know about you-- tell us
who you are, how many kids do you have, where do you work, show us
pictures of your grandkids (but please don't bring them with you.) We
hope you like your nails, please let us know if you have any problems
with them, and we hope to see you again.
Many of us are in
demand-- even when we claim we are slow it can be difficult to put a
claim on a piece of our time. Especially if you require an appointment
after 5 p.m. So call in advance and be prepared to wait a couple of
weeks, or be placed on a waiting list that might mean waiting several
months before you get in! If you are able to schedule appointments
during regular business hours, it'll increase your chances of getting an
C. Be prepared to commit to your appointment.
We don't have you schedule an appointment just for fun! This is a
RESERVATION. By scheduling an appointment, you are entering into a
verbal contract to receive a service in exchange for payment. We agree
to set aside a specified time period in which to perform that service.
Once that time is reserved, we can't give it to anyone else. So if you
default on your reservation-- we don't get paid. This is just like
booking a hotel room. You have a certain amount of time to cancel that
reservation, but after a specified point, you're credit card will be
charged for the first night's stay even if you don't show up.
Many high end salon professionals have cancellation policies. In most
cases, there is a minimum amount of notice required to cancel or
reschedule an appointment. 24 to 48 hours is common. If you don't give
enough notice, the salon professional will probably expect you to pay a
fee. Usually the fee will be equal to the cost of the service that was
Don't get all huffy about this. Just like the hotel
that charges you for holding that room even if you don't show up-- it
is not our fault that you were not able to keep your end of the
agreement. We were there, with time set aside, waiting to give you a
great set of nails. If you "forgot," "totally spaced," or just plain
decided to blow us off-- it is unfair to expect us to cheerfully
reschedule you and take the risk that you will deny us the opportunity
to work for a living again. Most salon professionals will take
emergencies into consideration-- I once had a client miss an appointment
because her husband suffered an aortal hernia and had to be airlifted
to Stanford University for emergency surgery... I let that one slide. On
the other hand, I have had clients remember to call to cancel their
appointments while they were IN THE EMERGENCY ROOM awaiting emergency
Believe me! when a 16 year old can call her nail tech
to cancel her appointment because she has had an ovarian cyst rupture
and needs emergency surgery, it will NOT bode well for you to expect me
to overlook my cancellation fee because YOU decided to go shopping with
your sister but didn't bother to let ME know you wouldn't be getting
your nails done.
D. You will have to look for us.
The vast majority of high end nail techs are working in high end salons.
Possibly fancy day spas. Possibly in home-based salons or even alone in
small studios. We are not (usually) located in the mall. We are not
(usually) in strip malls. We do not advertise our services with faded
neon-colored banners, or window decals of 1980's style Nagel prints. You
will not stumble across us accidently by walking into the salon next to
your local laundromat.
If you are looking for a high end nail tech, you might start by inquiring at your high end hair salon.
You might start paying attention to the nails of people you see daily.
When you see someone with really nice nails, ask her where she has them
done. Ask questions. Are you looking for someone who speaks English
well? Are you looking for someone who does gel nails? Who does full
acrylic instead of using tips? Who does nail art? ASK.
E. Don't just look for pictures.
A picture may be worth a thousand words, but a nail tech can do awesome
nails and still not be at the top of her game. I've seen great talent
that used products with MMA, didn't disinfect-- or never bothered to
change her disinfectant in the jar! (yuck) And techs who did great
nails, but routinely cut their clients, and used the same files and
buffers (non-disinfectable items) over and over on client after client.
F. Find someone you can communicate with.
I hear many people complain about nail techs that don't speak
English--Some of the best, and most respected, talents in our industry
don't speak English all that well. I certainly hate to think that anyone
would walk away from a great nail tech just because English wasn't
their first language-- but it IS important to be able to communicate
with anyone who is performing a service for you! This goes well beyond
speaking the same language however!
I cannot believe how many
times a new client has sat in front of me and complained that her
previous nail tech never did her nails the way she wanted. Many times
the previous nail tech has been someone who speaks English fluently, but
didn't bother to pay attention to what the client was asking for, or
didn't bother to clarify what the client asked in order to be sure they
were on the same page. Once you know what it is that you're looking
for, it'll be easier to find it. We're out here! Just don't go visit
your aunt's nail tech 2 states over and complain that there's no one
like her where you live until you've actually looked!